Ascot trainers were looking for an eye-catching site that would help relaunch themselves as a leading youth footwear brand in the UK.
For the design, we literally 'brought the site to life', using fluid animations to create the feeling of natural elements growing out of the page. Streaming audio and animated photo galleries were used to showcase new musical and artistic talent, with users able to submit their own work for inclusion within the site.
The site was underpinned by an innovative shopping cart system that uses 3D rotational shots to showcase the product range.