The Australian government runs a Working Holiday Visa (WHV) scheme, which lets 18 - 30 year olds get a load of Oz for a year. Tourism Australia needed to make more young experience seekers aware of the WHV - and find ways to answer any questions they might have.

So to reach an audience likely to go exploring Down Under, we made sure we focused on where they do their online exploring - creating an FAQ widget for MySpace and Bebo.

Curious users ask a question, and the widget keyword-searches for possible answers across a database. If the user's not happy with the answer, they can email a real human being, who answers their query personally, via email within 48 hours.

Because this response is added to the database (and can be made searchable for future queries) our little widget gets smarter every time!

At the other end, it was simple for the Tourism Australia guys to reply to queries, edit questions and answers, and track popular user input - making the widget cheap and easy to run.

© 2010 Display Digital Ltd.