Our reputation as MySpace maestros reached Penguin, and they asked us to revamp Mr Oliver's MySpace page - in support of his latest book, Jamie's Ministry of Food.

So we cooked up some online interest and awareness around the book - and helped those lovely hardbacks into peoples' kitchens...

First we pushed the limits of MySpace profile design, employing overlays to create a striking, innovative page - several cuts above your usual MySpace page.

Then we kept his many MySpace friends hungry, with tasters of his new book (presented in an embeddable Flash widget), engaging polls, and of course regular posts from Jamie himself.

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