Johnson & Johnson wanted to get their target audience of teenage girls watching, and interacting with, Celia & Chloe - an online soap opera promoting the launch of their Clean & Clear range.

Harnessing the reach of social networks, we created a Bebo profile and a YouTube page to house the 'webisodes'. And to maximise those elusive teenage hits, we gave the Bebo page a 'content makeover'- with a weekly competition, a music player, fashion & beauty tips and a behind-the-scenes gallery. Everything a girl could want.

The Bebo profile currently has over 85,000 friends, and was shortlisted for an M&M award for Best Use of Content. Apparently both the Johnsons loved it too.

© 2010 Display Digital Ltd.