EMI love our MySpace profiles for their high profile acts, like Kylie, Roisin Murphy and our personal favourites Hot Chip.
Kylie's global popularity meant her first ever MySpace page was going to get the odd hit. And EMI were very keen that one of their biggest acts made a successful 'debut' into social media. So we had to get it right.
We could make a pun about 'turning around' a big job, but we won't. We'll just say the page got 100,000 hits on day one, and had 1.5 million since.