To promote their 3 for 2 skincare offer, Boots approached us with a brief to create a 'skincare demystifier' that would provide inspiration and information to encourage women to try new skincare products.

Using Flash, we created a rich, interactive tool that allowed users to explore different areas of the face and associated conditions. On selecting a condition, they could then access lots of useful content, including suggested products, product application tips and skincare expert videos.

The tool was a huge success, attracting over 45,000 unique visits and over 15,000 product click-throughs in the 4 weeks it was online.

© 2010 Display Digital Ltd.